311230

Analysis

NAICS 311230 is the 2022 national industry for breakfast cereal manufacturing, part of 31123 (Breakfast Cereal Manufacturing). Census lists 16 example activities under it in the official index.

County Business Patterns counts 94 US establishments in this code in 2023, employing 13,258 people at an average annual payroll of $75,469 per employee (63rd percentile of national industries). 29% of the establishments have fewer than five employees, which is close to the national mix.

Between 2018 and 2023 the number of establishments grew 12% and employment rose 5%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.

Its index entries, the activities Census uses to assign businesses to this code, include breakfast cereals manufacturing, corn breakfast foods manufacturing, farina, breakfast cereal, manufacturing and flour mills, breakfast cereal, manufacturing, among 16 in all.

Its goods appear in 9 statistical lines of the US tariff schedule, mostly under headings 1904 (prepared foods obtained by the swelling or roasting of…) and 2008 (fruit, nuts and other edible parts of plants, otherwise…). That link is how import data is matched to domestic producers, for example in trade-remedy cases.

Census lists 4 related activities that belong elsewhere, most often in 311340, 311352, 311351 and 311920. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.