Analysis
NAICS 335210 is the 2022 national industry for small electrical appliance manufacturing, part of 33521 (Small Electrical Appliance Manufacturing). Census lists 91 example activities under it in the official index.
County Business Patterns counts 178 US establishments in this code in 2023, employing 8,857 people at an average annual payroll of $58,169 per employee (30th percentile of national industries). 40% of the establishments have fewer than five employees, which is close to the national mix.
Between 2018 and 2023 the number of establishments grew 14% and employment fell 4%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Census lists 6 related activities that belong elsewhere, most often in 333413, 333414, 333415 and 335220. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include air purification equipment, portable, manufacturing, bath fans with integral lighting fixture, residential…, bath fans, residential, manufacturing and bedcoverings, electric, manufacturing, among 91 in all.
Its goods appear in 60 statistical lines of the US tariff schedule, mostly under headings 8516 (electric instantaneous or storage water heaters and…), 8509 (electromechanical domestic appliances, with self-contained…) and 8510 (shavers, hair clippers and hair-removing appliances, with…). That link is how import data is matched to domestic producers, for example in trade-remedy cases.
Official definition
This industry comprises establishments primarily engaged in manufacturing small electric appliances and electric housewares, household-type fans (except attic fans), household-type vacuum cleaners, and other electric household-type floor care machines.
Illustrative Examples:
Bath fans, residential, manufacturing Carpet and floor cleaning equipment, household-type electric, manufacturing Ceiling fans, residential, manufacturing Curling irons, household-type electric, manufacturing Electric blankets manufacturing Portable electric space heaters manufacturing Portable hair dryers, electric, manufacturing Portable cooking appliances (except microwave, convection ovens), household-type electric, manufacturing Portable humidifiers and dehumidifiers manufacturing Scissors, electric, manufacturing Ventilating and exhaust fans (except attic fans), household-type, manufacturing
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Manufacturing attic fans | 333413 Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing |
| Manufacturing wall and baseboard heating units for permanent installation | 333414 Heating Equipment (except Warm Air Furnaces) Manufacturing |
| Manufacturing room air-conditioners | 333415 Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing |
| Manufacturing microwave and convection ovens | 335220 Major Household Appliance Manufacturing |
| Manufacturing electric vacuum cleaners for commercial, industrial, and institutional uses, and mechanical carpet sweepers | 333310 Commercial and Service Industry Machinery Manufacturing |
| Installing central vacuum cleaning systems | 238290 Other Building Equipment Contractors |
Index entries (91)
- Air purification equipment, portable, manufacturing
- Bath fans with integral lighting fixture, residential, manufacturing
- Bath fans, residential, manufacturing
- Bedcoverings, electric, manufacturing
- Blankets, electric, manufacturing
- Blenders, household-type electric, manufacturing
- Blow dryers, household-type electric, manufacturing
- Bottle warmers, household-type electric, manufacturing
- Bread machines, household-type electric, manufacturing
- Can openers, household-type electric, manufacturing
- Carpet and floor cleaning equipment, household-type electric, manufacturing
- Casseroles, household-type electric, manufacturing
- Ceiling fans with integral lighting fixture, residential, manufacturing
- Ceiling fans, residential, manufacturing
- Central vacuuming systems, household-type, manufacturing
- Chafing dishes, household-type electric, manufacturing
- Cleaners, household-type electric vacuum, manufacturing
- Coffee makers, household-type electric, manufacturing
- Cooking appliances (except convection, microwave ovens), household-type electric portable, manufacturing
- Corn poppers, household-type electric, manufacturing
- Crock pots, household-type electric, manufacturing
- Curling irons, household-type electric, manufacturing
- Deep-fat fryers, household-type electric, manufacturing
- Dehumidifiers, portable electric, manufacturing
- Desk fans, electric, manufacturing
- Dry shavers (i.e., electric razors) manufacturing
- Egg cookers, household-type electric, manufacturing
- Electric blankets manufacturing
- Electric comfort heating equipment, portable, manufacturing
- Electric space heaters, portable, manufacturing
- Electrically heated bed coverings manufacturing
- Fans (except attic), household-type electric, manufacturing
- Fans, household-type kitchen, manufacturing
- Floor scrubbing and shampooing machines, household-type electric, manufacturing
- Floor standing fans, household-type electric, manufacturing
- Floor waxers and polishers, household-type electric, manufacturing
- Food mixers, household-type electric, manufacturing
- Fryers, household-type electric, manufacturing
- Griddles and grills, household-type portable electric, manufacturing
- Hair clippers for human use, electric, manufacturing