Analysis
NAICS 339930 is the 2022 national industry for doll, toy, and game manufacturing, part of 33993 (Doll, Toy, and Game Manufacturing). Census lists 45 example activities under it in the official index.
County Business Patterns counts 485 US establishments in this code in 2023, employing 5,442 people at an average annual payroll of $54,297 per employee (24th percentile of national industries). 59% of the establishments have fewer than five employees, which is close to the national mix.
Between 2018 and 2023 the number of establishments fell 9% and employment fell 13%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Census lists 5 related activities that belong elsewhere, most often in 336991, 339920, 339999 and 334610. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include action figures manufacturing, automobiles, children's, manufacturing, balls, rubber (except athletic equipment), manufacturing and carriages, baby, manufacturing, among 45 in all.
Its goods appear in 15 statistical lines of the US tariff schedule, mostly under headings 9503 (), 9504 (video game consoles and machines, table or parlor games…) and 6308 (). That link is how import data is matched to domestic producers, for example in trade-remedy cases.
Official definition
This industry comprises establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic, such as gaming consoles and devices and handheld video games), hobby kits, and children's vehicles (except metal bicycles and tricycles).
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Manufacturing metal tricycles and bicycles | 336991 Motorcycle, Bicycle, and Parts Manufacturing |
| Manufacturing sporting and athletic goods | 339920 Sporting and Athletic Goods Manufacturing |
| Manufacturing coin- or card-operated game machines | 339999 All Other Miscellaneous Manufacturing |
| Manufacturing electronic video game cartridges and reproducing video game software | 334610 Manufacturing and Reproducing Magnetic and Optical Media |
| Publishing or publishing and reproducing game software | 513210 Software Publishers |
Index entries (45)
- Action figures manufacturing
- Automobiles, children's, manufacturing
- Balls, rubber (except athletic equipment), manufacturing
- Carriages, baby, manufacturing
- Carriages, doll, manufacturing
- Checkers and checkerboards manufacturing
- Chessmen and chessboards manufacturing
- Clothing, doll, manufacturing
- Craft and hobby kits and sets manufacturing
- Darts and dart games manufacturing
- Dishes, toy, manufacturing
- Doll carriages and carts manufacturing
- Doll clothing manufacturing
- Dolls, doll parts, and doll clothing (except wigs) manufacturing
- Electronic toys and games manufacturing
- Electronic video games, handheld, manufacturing
- Embroidery kits manufacturing
- Games (except coin- or card-operated), children's and adult, manufacturing
- Gaming consoles manufacturing
- Gocarts, children's, manufacturing
- Hobbyhorses manufacturing
- Kites manufacturing
- Marbles manufacturing
- Model kits manufacturing
- Model railroad manufacturing
- Models, toy and hobby (e.g., airplane, boat, ship), manufacturing
- Musical instruments, toy, manufacturing
- Railroad models, hobby and toy, manufacturing
- Rifles, toy, manufacturing
- Rocking horses manufacturing
- Science kits (e.g., chemistry sets, microscopes, natural science sets) manufacturing
- Scooters, children's, manufacturing
- Sleds, children's, manufacturing
- Strollers, baby, manufacturing
- Structural toy sets manufacturing
- Stuffed toys (including animals) manufacturing
- Toy furniture and household-type equipment manufacturing
- Toys manufacturing
- Trains and equipment, toy, electric or mechanical, manufacturing
- Tricycles (except metal) manufacturing