Analysis
NAICS 444120 is the 2022 national industry for paint and wallpaper retailers, part of 44412 (Paint and Wallpaper Retailers). Census lists 2 example activities under it in the official index.
County Business Patterns counts 7,284 US establishments in this code in 2023, employing 41,487 people at an average annual payroll of $54,309 per employee (24th percentile of national industries). 36% of the establishments have fewer than five employees, which is close to the national mix.
Its index entries, the activities Census uses to assign businesses to this code, include paint stores and wallpaper and wall coverings stores.
For example, retailing automotive paints are classified in 441330 (Automotive Parts and Accessories Retailers) instead.
Between 2018 and 2023 the number of establishments grew 5% and employment fell 4%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Census lists 1 related activities that belong elsewhere, most often in 441330. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Official definition
This industry comprises establishments primarily engaged in retailing paint, wallpaper, and related supplies.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Retailing automotive paints | 441330 Automotive Parts and Accessories Retailers |
Index entries (2)
- Paint stores
- Wallpaper and wall coverings stores