Analysis
NAICS 44912 is the 2022 NAICS industry for home furnishings retailers, part of 4491 (Furniture and Home Furnishings Retailers). Census lists 16 example activities under it in the official index.
Census lists 6 related activities that belong elsewhere, most often in 23833, 31412, 33792 and 44911. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Across its national industries Census lists 16 index entries; typical ones are carpet stores, curtain and drapery stores, packaged and bath shops.
Its more detailed codes are 449121 Floor Covering Retailers, 449122 Window Treatment Retailers and 449129 All Other Home Furnishings Retailers.
For example, installing floor coverings without retailing new floor coverings are classified in 23833 (Flooring Contractors) instead.
County Business Patterns publishes no national count for it, either because the code is out of the survey's scope or because the figures are suppressed to protect individual businesses.
Official definition
This industry comprises establishments primarily engaged in retailing new home furnishings (except furniture).
Illustrative Examples:
Bath shops Chinaware retailers Floor covering retailers (except hardwood or ceramic tile only) Glassware retailers Kitchenware retailers Window treatment retailers
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Installing floor coverings without retailing new floor coverings | 23833 Flooring Contractors |
| Selling custom curtains and draperies made on the premises | 31412 Curtain and Linen Mills |
| Manufacturing window blinds and shades | 33792 Blind and Shade Manufacturing |
| Retailing new furniture | 44911 Furniture Retailers |
| Retailing new mirrored glass, lighting fixtures, and new ceramic floor tile or hardwood floor coverings only | 44418 Other Building Material Dealers |
| Retailing used home furnishings | 45951 Used Merchandise Retailers |
Index entries (16)
- Carpet stores
- Curtain and drapery stores, packaged
- Bath shops