Analysis
NAICS 459420 is the 2022 national industry for gift, novelty, and souvenir retailers, part of 45942 (Gift, Novelty, and Souvenir Retailers). Census lists 14 example activities under it in the official index.
Its index entries, the activities Census uses to assign businesses to this code, include balloon shops, card shops, greeting, christmas stores and collectible gift shops (e.g., crystal, pewter, porcelain), among 14 in all.
Census lists 3 related activities that belong elsewhere, most often in 459410, 459510 and 459999. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
For example, retailing stationery are classified in 459410 (Office Supplies and Stationery Retailers) instead.
County Business Patterns publishes no national count for it, either because the code is out of the survey's scope or because the figures are suppressed to protect individual businesses.
Official definition
This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.
Illustrative Examples:
Greeting card retailers Seasonal and holiday decoration retailers Novelty retailers Souvenir retailers Gift retailers Fruit basket or fruit bouquet retailers
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Retailing stationery | 459410 Office Supplies and Stationery Retailers |
| Retailing used gifts, novelties, and souvenirs (including used rare collectors' items) | 459510 Used Merchandise Retailers |
| Retailing new collectors' items, such as coins, stamps, autographs, and cards | 459999 All Other Miscellaneous Retailers |
Index entries (14)
- Balloon shops
- Card shops, greeting
- Christmas stores
- Collectible gift shops (e.g., crystal, pewter, porcelain)
- Craft (except craft supply) stores
- Curio shops
- Fruit basket or fruit bouquet stores
- Gift shops
- Gift stands, permanent location
- Greeting card shops
- Novelty shops
- Party goods (e.g., paper supplies, decorations, novelties) stores
- Seasonal and holiday decoration stores
- Souvenir shops