Analysis
NAICS 48711 is the 2022 NAICS industry for scenic and sightseeing transportation, land, part of 4871 (Scenic and Sightseeing Transportation, Land).
It has only one more detailed code, 487110, which covers exactly the same activities; the definition, index entries and statistics are on that page.
County Business Patterns counts 727 US establishments in this code in 2023, employing 9,244 people at an average annual payroll of $45,755 per employee (13th percentile of national industries). 59% of the establishments have fewer than five employees, which is close to the national mix.
Between 2018 and 2023 the number of establishments fell 4% and employment fell 21%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Official definition
See industry description for 487110.
Source: US Census Bureau, NAICS 2022 Manual.