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NAICS 2022

51

Information

Analysis

NAICS 51 is the 2022 sector for information. Census lists 573 example activities under it in the official index.

County Business Patterns counts 160,704 US establishments in this code in 2023, employing 3,809,059 people at an average annual payroll of $149,198 per employee (97th percentile of national industries). 58% of the establishments have fewer than five employees, which is close to the national mix.

Across its national industries Census lists 573 index entries; typical ones are animated cartoon production, animated cartoon distribution, cinemas and drive-in motion picture theaters.

It splits into 6 more detailed codes. The largest by establishments is 517 (Telecommunications) with 58,992.

Its more detailed codes are 512 Motion Picture and Sound Recording Industries (30,226 establishments), 513 Publishing Industries, 516 Broadcasting and Content Providers, 517 Telecommunications (58,992 establishments), 518 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (18,544 establishments) and 519 Web Search Portals, Libraries, Archives, and Other Information Services (13,402 establishments).

Official definition

The Sector as a Whole

The Information sector comprises establishments engaged in the following processes: (a) producing and distributing information and cultural products, (b) providing the means to transmit or distribute these products as well as data or communications, and (c) processing data.

The main components of this sector are motion picture and sound recording industries; publishing industries, including software publishing; broadcasting and content providers; telecommunications industries; computing infrastructure providers, data processing, Web hosting, and related services; and Web search portals, libraries, archives, and other information services.

The unique characteristics of information and cultural products, and of the processes involved in their production and distribution, distinguish the Information sector from the goods-producing and service-producing sectors. Some of these characteristics are:

1. Unlike traditional goods, an ''information or cultural product,'' such as an online newspaper or a television program, does not necessarily have tangible qualities, nor is it necessarily associated with a particular form. A movie can be viewed at a movie theater or through television broadcast, video-on-demand, or streaming services. A sound recording can be aired on radio, embedded in multimedia products, streamed, or sold at a record store.

2. Unlike traditional services, the delivery of these products does not require direct contact between the supplier and the consumer.

3. The value of these products to the consumer lies in their informational, educational, cultural, or entertainment content, not in the format in which they are distributed. Most of these products are protected from unlawful reproduction by copyright laws.

4. The intangible property aspect of information and cultural products makes the processes involved in their production and distribution very different from goods and services. Only those possessing the rights to these works are authorized to reproduce, alter, improve, and distribute them. Acquiring and using these rights often involves significant costs. In addition, technology has revolutionized the distribution of these products. It is possible to distribute them in a physical form, via broadcast, or online.

5. Distributors of information and cultural products can easily add value to the products they distribute. For instance, broadcasters add advertising not contained in the original product. This capacity means that unlike traditional goods distributors, they derive revenue not from sale of the distributed product to the final consumer, but from those who pay for the privilege of adding information to the original product. Similarly, a directory and mailing list publisher can acquire the rights to thousands of previously published newspaper and periodical articles and add new value by providing search and software and organizing the information in a way that facilitates research and retrieval. These products often command a much higher price than the original information.

Excluded from this sector are establishments primarily engaged in custom design of software; mass reproducing software or other prerecorded audio and video material on magnetic or optical media; producing live artistic and cultural works or productions; and performing in or creating artistic and cultural works or productions as independent (i.e., freelance) individuals.

Source: US Census Bureau, NAICS 2022 Manual.

Index entries (573)

  • Animated cartoon production
  • Animated cartoon distribution
  • Cinemas
  • Drive-in motion picture theaters
  • Closed captioning services, taped material
  • Booking agencies, motion picture
  • Music book (i.e., bound sheet music) publishers
  • Audio recording postproduction services
  • Integrated record companies (i.e., releasing, promoting, distributing)
  • Audio recording of meetings or conferences
  • Internet newspaper publishing
  • Advertising periodical publishers
  • Almanac publishers
  • Address list publishers
  • Greeting card publishers
  • Art print (except exclusive Internet publishing) publishers
  • Applications development and publishing, except on a custom basis
  • Advertising sales offices of independent and public radio broadcast stations
  • Broadcasting stations, television
  • Blog sites, Internet
  • Cable program distribution operators
  • Beeper (i.e., radio pager) communication carriers
  • Long-distance telecommunication resellers (except satellite telecommunications)
  • Agents for mobile virtual network operators (MVNOs)
  • Earth stations for satellite communication carriers
  • Dial-up Internet service providers, using client-supplied telecommunications connections
  • Application hosting (excluding software publishing)
  • Archives
  • Clipping services, news