Analysis
NAICS 512191 is the 2022 national industry for teleproduction and other postproduction services, part of 51219 (Postproduction Services and Other Motion Picture and Video Industries). Census lists 19 example activities under it in the official index.
County Business Patterns counts 3,144 US establishments in this code in 2023, employing 22,670 people at an average annual payroll of $107,186 per employee (87th percentile of national industries). 84% of the establishments have fewer than five employees, which marks it as a small-business industry.
Between 2018 and 2023 the number of establishments grew 16% and employment fell 23%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
By establishments it ranks 1st of the 2 codes at this level within Postproduction Services and Other Motion Picture and Video Industries, with 91.5% of them.
Census lists 5 related activities that belong elsewhere, most often in 334610, 512199, 512240 and 512120. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include closed captioning services, taped material, film or tape closed captioning, film or video transfer services and motion picture animation, postproduction, among 19 in all.
Official definition
This U.S. industry comprises establishments primarily engaged in providing specialized motion picture or video postproduction services, such as editing, film/tape transfers, subtitling, credits, closed captioning, and animation and special effects.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Mass duplicating video discs, tapes, and film | 334610 Manufacturing and Reproducing Magnetic and Optical Media |
| Developing and processing motion picture film | 512199 Other Motion Picture and Video Industries |
| Providing audio services for film, television, and video productions | 512240 Sound Recording Studios |
| Acquiring distribution rights and distributing film and video productions to motion picture theaters, television networks and stations, other media broadcast and streaming outlets, and exhibitors | 512120 Motion Picture and Video Distribution |
| Formatting content, provided by a customer, for streaming and providing hosting and infrastructure support on behalf of the content owner, generally on a contract or fee basis | 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
Index entries (19)
- Closed captioning services, taped material
- Film or tape closed captioning
- Film or video transfer services
- Motion picture animation, postproduction
- Motion picture or video editing services
- Motion picture or video postproduction services
- Motion picture or video titling
- Motion picture production special effects, postproduction
- Postproduction facilities, motion picture or video
- Post-synchronization sound dubbing
- Sound dubbing services, motion picture
- Special effects for motion picture production, postproduction
- Subtitling of motion picture film or video
- Tape transfer service
- Teleproduction services
- Titling of motion picture film or video
- Video conversion services (i.e., between formats, except technical streaming support services)
- Video postproduction services
- Video tape and film stock digitization services (except technical streaming support services)