Analysis
NAICS 561920 is the 2022 national industry for convention and trade show organizers, part of 56192 (Convention and Trade Show Organizers). Census lists 28 example activities under it in the official index.
County Business Patterns counts 6,270 US establishments in this code in 2023, employing 81,648 people at an average annual payroll of $54,363 per employee (24th percentile of national industries). 73% of the establishments have fewer than five employees, which marks it as a small-business industry.
Between 2018 and 2023 the number of establishments grew 14% and employment fell 13%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Its index entries, the activities Census uses to assign businesses to this code, include automobile show managers, automobile show organizers, automobile show promoters and convention managers, among 28 in all.
For example, organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as festivals (whether or not they manage and provide the staff to operate the facilities in which these… are classified in 7113 (Promoters of Performing Arts, Sports, and Similar Events) instead.
Census lists 1 related activities that belong elsewhere, most often in 7113. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Official definition
This industry comprises establishments primarily engaged in organizing, promoting, and/or managing events, such as business and trade shows, conventions, conferences, and meetings (whether or not they manage and provide the staff to operate the facilities in which these events take place).
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as festivals (whether or not they manage and provide the staff to operate the facilities in which these events take place) | 7113 Promoters of Performing Arts, Sports, and Similar Events |
Index entries (28)
- Automobile show managers
- Automobile show organizers
- Automobile show promoters
- Convention managers
- Convention or trade show event planners
- Convention organizers
- Convention promoters
- Convention services
- Craft fair managers
- Craft fair organizers
- Craft fair promoters
- Event and meeting planning services
- Flower show managers
- Flower show organizers
- Flower show promoters
- Home show managers
- Home show organizers
- Home show promoters
- Managers, convention
- Managers, trade fair or show
- Promoters of conventions with or without facilities
- Promoters of trade fairs or shows with or without facilities
- Trade fair managers
- Trade fair organizers
- Trade fair promoters
- Trade show managers
- Trade show organizers
- Trade show promoters