Analysis
NAICS 611710 is the 2022 national industry for educational support services, part of 61171 (Educational Support Services). Census lists 13 example activities under it in the official index.
Between 2018 and 2023 the number of establishments grew 29% and employment rose 33%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
County Business Patterns counts 12,227 US establishments in this code in 2023, employing 141,678 people at an average annual payroll of $61,473 per employee (36th percentile of national industries). 68% of the establishments have fewer than five employees, which marks it as a small-business industry.
Its index entries, the activities Census uses to assign businesses to this code, include career and vocational counseling services (except…, college selection services, educational consultants and educational curriculum development services, among 13 in all.
Census lists 3 related activities that belong elsewhere, most often in 624310, 541720 and 513. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
For example, providing job training for the unemployed, underemployed, physically disabled, and persons who have a job market disadvantage because of lack of education or job skills are classified in 624310 (Vocational Rehabilitation Services) instead.
Official definition
This industry comprises establishments primarily engaged in providing non-instructional services that support educational processes or systems.
Illustrative Examples:
Educational consultants Educational testing services Educational guidance counseling services Student exchange programs Educational testing evaluation services
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Providing job training for the unemployed, underemployed, physically disabled, and persons who have a job market disadvantage because of lack of education or job skills | 624310 Vocational Rehabilitation Services |
| Conducting research and analyses in cognitive development | 541720 Research and Development in the Social Sciences and Humanities |
| Publishing educational materials, including educational tests and assessments, and known as publishers | 513 Publishing Industries |
Index entries (13)
- Career and vocational counseling services (except rehabilitative)
- College selection services
- Educational consultants
- Educational curriculum development services
- Educational guidance counseling services
- Educational support services
- Educational testing evaluation services
- Educational testing services
- School bus attendant services
- Student exchange programs
- Study abroad programs
- Test development and evaluation services, educational
- Testing services, educational