Analysis
NAICS 711190 is the 2022 national industry for other performing arts companies, part of 71119 (Other Performing Arts Companies). Census lists 8 example activities under it in the official index.
Between 2018 and 2023 the number of establishments grew 101% and employment rose 8%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
County Business Patterns counts 468 US establishments in this code in 2023, employing 7,158 people at an average annual payroll of $52,400 per employee (20th percentile of national industries). 75% of the establishments have fewer than five employees, which marks it as a small-business industry.
Census lists 7 related activities that belong elsewhere, most often in 722, 7113, 711110 and 711120. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include carnival traveling shows, circus companies, circuses and horse shows, among 8 in all.
For example, establishments, such as nightclubs, primarily engaged in providing food and beverages for consumption on the premises and that also present live nontheatrical entertainment are classified in 722 (Food Services and Drinking Places) instead.
Official definition
This industry comprises companies or groups (except theater companies, dance companies, and musical groups and artists) primarily engaged in producing live theatrical presentations.
Illustrative Examples:
Carnival traveling shows Ice skating companies Circuses Magic shows
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Establishments, such as nightclubs, primarily engaged in providing food and beverages for consumption on the premises and that also present live nontheatrical entertainment | 722 Food Services and Drinking Places |
| Organizing, promoting, and/or managing ice skating shows, circuses, and other live performing arts presentations without producing their own shows | 7113 Promoters of Performing Arts, Sports, and Similar Events |
| Theater companies and groups (except dance) or dinner theaters engaged in producing musicals; plays; operas; and comedy, improvisational, mime, and puppet shows | 711110 Theater Companies and Dinner Theaters |
| Dance companies or groups | 711120 Dance Companies |
| Freelance producers and performing artists (except musicians and vocalists) | 711510 Independent Artists, Writers, and Performers |
| Musical groups and independent musicians and vocalists | 711130 Musical Groups and Artists |
| Carnival ride concession operators (i.e., supplying and servicing in others' facilities) | 713990 All Other Amusement and Recreation Industries |
Index entries (8)
- Carnival traveling shows
- Circus companies
- Circuses
- Horse shows
- Ice skating companies
- Ice skating shows
- Magic shows
- Traveling shows, carnival