711211

Analysis

NAICS 711211 is the 2022 national industry for sports teams and clubs, part of 71121 (Spectator Sports). Census lists 25 example activities under it in the official index.

Between 2018 and 2023 the number of establishments grew 71% and employment rose 18%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.

County Business Patterns counts 1,498 US establishments in this code in 2023, employing 92,369 people at an average annual payroll of $330,165 per employee (100th percentile of national industries). 50% of the establishments have fewer than five employees, which is close to the national mix.

Its index entries, the activities Census uses to assign businesses to this code, include baseball clubs, professional or semiprofessional, baseball teams, professional or semiprofessional, basketball clubs, professional or semiprofessional and basketball teams, professional or semiprofessional, among 25 in all.

Census lists 4 related activities that belong elsewhere, most often in 7113, 713990, 813990 and 713290. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.

For example, promoting sporting events without participating in sporting events are classified in 7113 (Promoters of Performing Arts, Sports, and Similar Events) instead.