Analysis
NAICS 713110 is the 2022 national industry for amusement and theme parks, part of 71311 (Amusement and Theme Parks). Census lists 5 example activities under it in the official index.
Between 2018 and 2023 the number of establishments grew 57% and employment fell 1%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
County Business Patterns counts 742 US establishments in this code in 2023, employing 161,508 people at an average annual payroll of $31,287 per employee (5th percentile of national industries). 36% of the establishments have fewer than five employees, which is close to the national mix.
Census lists 5 related activities that belong elsewhere, most often in 713990, 72251, 713990 and 713290. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include amusement parks (e.g., theme, water), parks (e.g., theme, water), amusement, piers, amusement and theme parks, amusement, among 5 in all.
For example, operating mechanical or water rides on a concession basis in amusement parks, fairs, and carnivals or operating recreation attractions, such as waterslides, miniature golf courses, and gocart raceways are classified in 713990 (All Other Amusement and Recreation Industries) instead.
Official definition
This industry comprises establishments, known as amusement or theme parks, primarily engaged in operating a variety of attractions, such as mechanical rides, water rides, games, shows, theme exhibits, refreshment stands, and picnic grounds. These establishments may lease space to others on a concession basis.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Operating mechanical or water rides on a concession basis in amusement parks, fairs, and carnivals or operating recreation attractions, such as waterslides, miniature golf courses, and gocart raceways | 713990 All Other Amusement and Recreation Industries |
| Operating refreshment stands on a concession basis | 72251 Restaurants and Other Eating Places |
| Supplying and servicing coin- or card-operated amusement (except gambling) devices in places of business operated by others | 713990 All Other Amusement and Recreation Industries |
| Supplying and servicing coin- or card-operated gambling devices (e.g., slot machines or video gambling terminals) in places of business operated by others | 713290 Other Gambling Industries |
| Organizing, promoting, and/or managing events, such as carnivals and fairs, with or without facilities | 7113 Promoters of Performing Arts, Sports, and Similar Events |
Index entries (5)
- Amusement parks (e.g., theme, water)
- Parks (e.g., theme, water), amusement
- Piers, amusement
- Theme parks, amusement
- Water parks, amusement