Analysis
NAICS 722515 is the 2022 national industry for snack and nonalcoholic beverage bars, part of 72251 (Restaurants and Other Eating Places). Census lists 18 example activities under it in the official index.
Between 2018 and 2023 the number of establishments grew 29% and employment rose 38%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
County Business Patterns counts 85,140 US establishments in this code in 2023, employing 985,583 people at an average annual payroll of $21,205 per employee (1st percentile of national industries). 33% of the establishments have fewer than five employees, which is close to the national mix.
Its index entries, the activities Census uses to assign businesses to this code, include bagel shops, on premise baking and carryout service, bakery cafes, on premise baking and selling for immediate…, beverage (e.g., coffee, juice, soft drink) bars… and canteens, fixed location, among 18 in all.
For example, preparing and serving snacks and nonalcoholic beverages from mobile vehicles for immediate consumption are classified in 722330 (Mobile Food Services) instead.
Census lists 1 related activities that belong elsewhere, most often in 722330. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Official definition
This U.S. industry comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack, such as ice cream, frozen yogurt, cookies, or popcorn, or (2) serving nonalcoholic beverages, such as coffee, juices, or sodas for consumption on or near the premises. These establishments may carry and sell a combination of snack, nonalcoholic beverage, and other related products (e.g., coffee beans, mugs, coffee makers) but generally promote and sell a unique snack or nonalcoholic beverage.
Illustrative Examples:
Beverage bars, nonalcoholic, fixed location Doughnut shops, on premise baking and carryout service Bagel shops, on premise baking and carryout service Pretzel shops, on premise baking and carryout service Cookie shops, on premise baking and carryout service Coffee shops, on premise brewing Ice cream parlors Juice bars, nonalcoholic, fixed location
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Preparing and serving snacks and nonalcoholic beverages from mobile vehicles for immediate consumption | 722330 Mobile Food Services |
Index entries (18)
- Bagel shops, on premise baking and carryout service
- Bakery cafes, on premise baking and selling for immediate consumption
- Beverage (e.g., coffee, juice, soft drink) bars, nonalcoholic, fixed location
- Canteens, fixed location
- Coffee shops, on premise brewing
- Confectionery snack shops, made on premises with carryout services
- Cookie shops, on premise baking and carryout service
- Doughnut shops, on premise baking and carryout service
- Fixed location refreshment stands
- Frozen custard stands, fixed location
- Frozen yogurt shops
- Ice cream parlors
- Juice bars, nonalcoholic, fixed location
- Pretzel shops, on premise baking and carryout service
- Refreshment stands, fixed location
- Smoothie shops
- Snack bars (e.g., cookies, popcorn, pretzels), fixed location
- Soft drink beverage bars, nonalcoholic, fixed location