Analysis
NAICS 812 is the 2022 subsector for personal and laundry services, part of 81 (Other Services (except Public Administration)). Census lists 207 example activities under it in the official index.
County Business Patterns counts 272,787 US establishments in this code in 2023, employing 1,556,668 people at an average annual payroll of $33,431 per employee (6th percentile of national industries). 66% of the establishments have fewer than five employees, which marks it as a small-business industry.
Between 2018 and 2023 the number of establishments grew 14% and employment rose 3%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Across its national industries Census lists 207 index entries; typical ones are barber shops, beautician services, manicure and pedicure salons and diet centers, non-medical.
It splits into 4 more detailed codes. The largest by establishments is 8121 (Personal Care Services) with 160,726.
Its more detailed codes are 8121 Personal Care Services (160,726 establishments), 8122 Death Care Services (20,232 establishments), 8123 Drycleaning and Laundry Services (29,017 establishments) and 8129 Other Personal Services (62,812 establishments).
Official definition
Industries in the Personal and Laundry Services subsector group establishments that provide personal and laundry services to individuals, households, and businesses. Services performed include: personal care services; death care services; laundry and drycleaning services; and a wide range of other personal services, such as pet care (except veterinary) services, photofinishing services, temporary parking services, and dating services.
The Personal and Laundry Services subsector is by no means all-inclusive of the services that could be termed personal services (i.e., those provided to individuals rather than businesses). There are many other subsectors, as well as sectors, that provide services to persons. Establishments providing legal, accounting, tax preparation, architectural, portrait photography, and similar professional services are classified in Sector 54, Professional, Scientific, and Technical Services; those providing job placement, travel arrangement, home security, interior and exterior house cleaning, exterminating, lawn and garden care, and similar support services are classified in Sector 56, Administrative and Support and Waste Management and Remediation Services; those providing health and social services are classified in Sector 62, Health Care and Social Assistance; those providing amusement and recreation services are classified in Sector 71, Arts, Entertainment, and Recreation; those providing educational instruction are classified in Sector 61, Educational Services; those providing repair services are classified in Subsector 811, Repair and Maintenance; and those providing spiritual, civic, and advocacy services are classified in Subsector 813, Religious, Grantmaking, Civic, Professional, and Similar Organizations.
Source: US Census Bureau, NAICS 2022 Manual.
Index entries (207)
- Barber shops
- Beautician services
- Manicure and pedicure salons
- Diet centers, non-medical
- Aqua therapy services, non-medical
- Director services, funeral
- Animal cemeteries
- Automatic laundries, coin-operated
- Agents, laundry and drycleaning
- Apron supply services
- Clean room apparel supply services
- Animal grooming services
- Film developing and printing (except motion picture, one-hour)
- Film developing and printing, one-hour
- Automobile parking garages or lots
- Astrology services