Analysis
NAICS 812990 is the 2022 national industry for all other personal services, part of 81299 (All Other Personal Services). Census lists 45 example activities under it in the official index.
Between 2018 and 2023 the number of establishments grew 45% and employment rose 22%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
County Business Patterns counts 24,681 US establishments in this code in 2023, employing 87,222 people at an average annual payroll of $40,920 per employee (10th percentile of national industries). 82% of the establishments have fewer than five employees, which marks it as a small-business industry.
Census lists 8 related activities that belong elsewhere, most often in 8121, 8122, 8123 and 812910. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include astrology services, baby shoe bronzing services, bail bonding services and balloon-o-gram services, among 45 in all.
For example, providing personal care services are classified in 8121 (Personal Care Services) instead.
Official definition
This industry comprises establishments primarily engaged in providing personal services (except personal care services, death care services, drycleaning and laundry services, pet care services, photofinishing services, or parking space and/or valet parking services).
Illustrative Examples:
Bail bonding or bondsperson services Shoeshine services Coin- or card-operated personal services machine (e.g., blood pressure, locker, photographic, scale, shoeshine) concession operators Social escort services Consumer buying services Wedding planning services Dating services Personal fitness training services
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Providing personal care services | 8121 Personal Care Services |
| Providing death care services | 8122 Death Care Services |
| Providing drycleaning and laundry services | 8123 Drycleaning and Laundry Services |
| Providing pet care (except veterinary) services | 812910 Pet Care (except Veterinary) Services |
| Practicing veterinary medicine | 541940 Veterinary Services |
| Providing photofinishing services | 81292 Photofinishing |
| Providing parking space for motor vehicles and/or valet parking services | 812930 Parking Lots and Garages |
| Providing non-medical home care or homemaker services for the elderly or persons with disabilities | 624120 Services for the Elderly and Persons with Disabilities |
Index entries (45)
- Astrology services
- Baby shoe bronzing services
- Bail bonding services
- Balloon-o-gram services
- Blood pressure testing machine concession operators, coin- or card-operated
- Bondsperson services
- Check room services
- Coin- or card-operated personal service machine (e.g., blood pressure, locker, photographic, scale, shoeshine) concession operators
- Comfort station operation
- Concierge services
- Consumer buying services
- Credit card notification services (i.e., lost or stolen card reporting)
- Dating services
- Discount buying services, including medical cards and similar negotiated discount plans for individuals
- Doula services (providing coaching and support during childbirth)
- Escort services, social
- Fortune-telling services
- Genealogical investigation services
- House sitting services
- Identity theft protection services
- Introduction services, social
- Lockers, coin- or card-operated, rental
- Numerology services
- Online dating services (through a website or mobile application)
- Organizer services, personal
- Palm reading services
- Party planning services
- Pay telephone equipment concession operators
- Personal chef services
- Personal fitness training services
- Personal organizer services
- Personal shopping services
- Photographic machine concession operators, coin- or card-operated
- Porter services
- Psychic services
- Rest room operation
- Shoeshine parlors
- Shoeshine services
- Shopping services, personal
- Singing telegram services