42391

Analysis

NAICS 42391 is the 2022 NAICS industry for sporting and recreational goods and supplies merchant wholesalers, part of 4239 (Miscellaneous Durable Goods Merchant Wholesalers).

It has only one more detailed code, 423910, which covers exactly the same activities; the definition, index entries and statistics are on that page.

County Business Patterns counts 5,355 US establishments in this code in 2023, employing 69,851 people at an average annual payroll of $75,897 per employee (63rd percentile of national industries). 55% of the establishments have fewer than five employees, which is close to the national mix.

By establishments it ranks 4th of the 5 codes at this level within Miscellaneous Durable Goods Merchant Wholesalers, with 16.7% of them.

Between 2018 and 2023 the number of establishments grew 0% and employment rose 14%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.