Analysis
NAICS 423910 is the 2022 national industry for sporting and recreational goods and supplies merchant wholesalers, part of 42391 (Sporting and Recreational Goods and Supplies Merchant Wholesalers). Census lists 44 example activities under it in the official index.
County Business Patterns counts 5,355 US establishments in this code in 2023, employing 69,851 people at an average annual payroll of $75,897 per employee (63rd percentile of national industries). 55% of the establishments have fewer than five employees, which is close to the national mix.
Its index entries, the activities Census uses to assign businesses to this code, include ammunition, sporting, merchant wholesalers, archery equipment merchant wholesalers, athletic goods (except apparel, footwear, nonspecialty)… and athletic uniforms merchant wholesalers, among 44 in all.
Census lists 3 related activities that belong elsewhere, most often in 423110, 423860 and 4243. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
For example, merchant wholesale distribution of motor vehicles and trailers are classified in 423110 (Automobile and Other Motor Vehicle Merchant Wholesalers) instead.
Official definition
This industry comprises establishments primarily engaged in the merchant wholesale distribution of sporting goods and accessories; billiard and pool supplies; sporting firearms and ammunition; and/or marine pleasure craft, equipment, and supplies.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Merchant wholesale distribution of motor vehicles and trailers | 423110 Automobile and Other Motor Vehicle Merchant Wholesalers |
| Merchant wholesale distribution of motorized passenger golf carts | 423860 Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers |
| Merchant wholesale distribution of athletic apparel (except athletic uniforms) and athletic footwear (except specialty athletic footwear, such as golf shoes, bowling shoes, and cleated footwear) | 4243 Apparel, Piece Goods, and Notions Merchant Wholesalers |
Index entries (44)
- Ammunition, sporting, merchant wholesalers
- Archery equipment merchant wholesalers
- Athletic goods (except apparel, footwear, nonspecialty) merchant wholesalers
- Athletic uniforms merchant wholesalers
- Bait, artificial, merchant wholesalers
- Baseball equipment and supplies merchant wholesalers
- Bicycle tires and tubes merchant wholesalers
- Bicycles (except motorized) merchant wholesalers
- Billiard equipment and supplies merchant wholesalers
- Boat supplies, pleasure, merchant wholesalers
- Boats, pleasure (e.g., canoes, motorboats, sailboats), merchant wholesalers
- Bowling equipment and supplies merchant wholesalers
- Camping equipment and supplies merchant wholesalers
- Casino supplies merchant wholesalers
- Firearms, sporting, merchant wholesalers
- Fishing equipment and supplies (except commercial) merchant wholesalers
- Fitness equipment and supplies merchant wholesalers
- Football equipment and supplies merchant wholesalers
- Gocarts merchant wholesalers
- Golf carts (except motorized passenger) merchant wholesalers
- Golf equipment and supplies merchant wholesalers
- Guns, sporting equipment, merchant wholesalers
- Gymnasium equipment merchant wholesalers
- Hockey equipment and supplies merchant wholesalers
- Hot tubs merchant wholesalers
- Hunting equipment and supplies merchant wholesalers
- Jet skis merchant wholesalers
- Marine supplies, pleasure, merchant wholesalers
- Motors, outboard, merchant wholesalers
- Outboard motors merchant wholesalers
- Playground equipment and supplies merchant wholesalers
- Pleasure boats merchant wholesalers
- Pool (billiards) tables and supplies merchant wholesalers
- Pool (swimming) and equipment merchant wholesalers
- Recreational equipment and supplies (except vehicles) merchant wholesalers
- Skiing equipment and supplies merchant wholesalers
- Specialty athletic footwear (e.g., bowling, golf, cleated) merchant wholesalers
- Sporting firearms and ammunition merchant wholesalers
- Sporting goods and supplies merchant wholesalers
- Sports equipment and supplies merchant wholesalers