Analysis
NAICS 44111 is the 2022 NAICS industry for new car dealers, part of 4411 (Automobile Dealers).
It has only one more detailed code, 441110, which covers exactly the same activities; the definition, index entries and statistics are on that page.
County Business Patterns counts 21,910 US establishments in this code in 2023, employing 1,131,340 people at an average annual payroll of $79,300 per employee (67th percentile of national industries). 14% of the establishments have fewer than five employees, which points to larger operations.
By establishments it ranks 2nd of the 2 codes at this level within Automobile Dealers, with 46.6% of them.
Between 2018 and 2023 the number of establishments grew 1% and employment fell 4%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Official definition
See industry description for 441110.
Source: US Census Bureau, NAICS 2022 Manual.