Analysis
NAICS 441110 is the 2022 national industry for new car dealers, part of 44111 (New Car Dealers). Census lists 3 example activities under it in the official index.
County Business Patterns counts 21,910 US establishments in this code in 2023, employing 1,131,340 people at an average annual payroll of $79,300 per employee (67th percentile of national industries). 14% of the establishments have fewer than five employees, which points to larger operations.
Its index entries, the activities Census uses to assign businesses to this code, include automobile dealers, new only or new and used, light utility truck dealers, new only or new and used and new car dealers.
Census lists 3 related activities that belong elsewhere, most often in 441120, 8111 and 423110. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
For example, retailing used automobiles and light trucks without retailing new automobiles and light trucks are classified in 441120 (Used Car Dealers) instead.
Official definition
This industry comprises establishments primarily engaged in retailing new automobiles and light trucks, such as sport utility vehicles, and passenger and cargo vans, or retailing these new vehicles in combination with activities, such as repair services, retailing used cars, and selling replacement parts and accessories.
Illustrative Examples:
Automobile dealers, new only, or new and used Light utility truck dealers, new only, or new and used
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Retailing used automobiles and light trucks without retailing new automobiles and light trucks | 441120 Used Car Dealers |
| Providing automotive repair services without retailing new automotive vehicles | 8111 Automotive Repair and Maintenance |
| Merchant wholesale distribution of new medium- and heavy-duty trucks, buses, and other motor vehicles | 423110 Automobile and Other Motor Vehicle Merchant Wholesalers |
Index entries (3)
- Automobile dealers, new only or new and used
- Light utility truck dealers, new only or new and used
- New car dealers