Analysis
NAICS 44122 is the 2022 NAICS industry for motorcycle, boat, and other motor vehicle dealers, part of 4412 (Other Motor Vehicle Dealers). Census lists 24 example activities under it in the official index.
County Business Patterns counts 10,934 US establishments in this code in 2023, employing 112,469 people at an average annual payroll of $57,420 per employee (28th percentile of national industries). 43% of the establishments have fewer than five employees, which is close to the national mix.
By establishments it ranks 1st of the 2 codes at this level within Other Motor Vehicle Dealers, with 78.6% of them.
Census lists 5 related activities that belong elsewhere, most often in 45911, 45951, 4411 and 44121. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Across its national industries Census lists 24 index entries; typical ones are boat dealers, new and used and aircraft dealers.
It splits into 2 more detailed codes. The largest by establishments is 441222 (Boat Dealers) with 4,246.
Official definition
This industry comprises establishments primarily engaged in retailing new and used motorcycles, boats, and other vehicles (except automobiles, light trucks, and recreational vehicles), or retailing these new vehicles in combination with activities, such as repair services and selling replacement parts and accessories.
Illustrative Examples:
Aircraft dealers Motorcycle dealers All-terrain vehicle (ATV) dealers Utility trailer dealers Boat dealers, new and used
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Retailing new nonmotorized bicycles, surfboards, or wind sailboards | 45911 Sporting Goods Retailers |
| Retailing used nonmotorized bicycles, surfboards, or wind sailboards | 45951 Used Merchandise Retailers |
| Retailing new or used automobiles and light trucks | 4411 Automobile Dealers |
| Retailing new or used recreational vehicles, such as travel trailers | 44121 Recreational Vehicle Dealers |
| Operating docking and/or storage facilities for pleasure craft owners | 71393 Marinas |
Index entries (24)
- Boat dealers, new and used
- Aircraft dealers