Analysis
NAICS 441222 is the 2022 national industry for boat dealers, part of 44122 (Motorcycle, Boat, and Other Motor Vehicle Dealers). Census lists 7 example activities under it in the official index.
County Business Patterns counts 4,246 US establishments in this code in 2023, employing 37,587 people at an average annual payroll of $64,491 per employee (42nd percentile of national industries). 45% of the establishments have fewer than five employees, which is close to the national mix.
Census lists 5 related activities that belong elsewhere, most often in 459110, 459510, 811490 and 441227. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include boat dealers, new and used, boat trailer dealers, marine supply dealers and outboard motor dealers, among 7 in all.
For example, retailing new surfboards or wind sailboards are classified in 459110 (Sporting Goods Retailers) instead.
Official definition
This U.S. industry comprises establishments primarily engaged in (1) retailing new and/or used boats or retailing new boats in combination with activities, such as repair services and selling replacement parts and accessories, and/or (2) retailing new and/or used outboard motors, boat trailers, marine supplies, parts, and accessories.
Illustrative Examples:
Boat dealers (e.g., power boats, rowboats, sailboats) Outboard motor dealers Marine supply dealers
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Retailing new surfboards or wind sailboards | 459110 Sporting Goods Retailers |
| Retailing used surfboards or wind sailboards | 459510 Used Merchandise Retailers |
| Providing boat repair services without retailing new boats | 811490 Other Personal and Household Goods Repair and Maintenance |
| Retailing new or used personal watercraft | 441227 Motorcycle, ATV, and All Other Motor Vehicle Dealers |
| Operating docking and/or storage facilities for pleasure craft owners | 713930 Marinas |
Index entries (7)
- Boat dealers, new and used
- Boat trailer dealers
- Marine supply dealers
- Outboard motor dealers
- Power boat dealers
- Sailboat dealers
- Used boat dealers