445230

Analysis

NAICS 445230 is the 2022 national industry for fruit and vegetable retailers, part of 44523 (Fruit and Vegetable Retailers). Census lists 8 example activities under it in the official index.

Between 2018 and 2023 the number of establishments grew 62% and employment rose 8%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.

County Business Patterns counts 4,255 US establishments in this code in 2023, employing 21,062 people at an average annual payroll of $33,180 per employee (6th percentile of national industries). 73% of the establishments have fewer than five employees, which marks it as a small-business industry.

Its index entries, the activities Census uses to assign businesses to this code, include fruit and vegetable stands, permanent, fruit markets, fruit stands, permanent and fruit stands, temporary, among 8 in all.

For example, growing vegetables and/or fruits and selling them at roadside stands are classified in 111 (Crop Production) instead.

Census lists 2 related activities that belong elsewhere, most often in 111 and 459420. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.