Analysis
NAICS 51213 is the 2022 NAICS industry for motion picture and video exhibition, part of 5121 (Motion Picture and Video Industries). Census lists 15 example activities under it in the official index.
County Business Patterns counts 4,347 US establishments in this code in 2023, employing 122,339 people at an average annual payroll of $18,760 per employee (1st percentile of national industries). 20% of the establishments have fewer than five employees, which points to larger operations.
Across its national industries Census lists 15 index entries; typical ones are cinemas and drive-in motion picture theaters.
It splits into 2 more detailed codes. The largest by establishments is 512131 (Motion Picture Theaters (except Drive-Ins)) with 4,057.
Between 2018 and 2023 the number of establishments fell 6% and employment fell 17%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Official definition
This industry comprises establishments primarily engaged in operating motion picture theaters and/or exhibiting motion pictures or videos at film festivals, and so forth.
Source: US Census Bureau, NAICS 2022 Manual.
Index entries (15)
- Cinemas
- Drive-in motion picture theaters