512132

Analysis

NAICS 512132 is the 2022 national industry for drive-in motion picture theaters, part of 51213 (Motion Picture and Video Exhibition). Census lists 6 example activities under it in the official index.

Between 2018 and 2023 the number of establishments grew 44% and employment fell 38%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.

County Business Patterns counts 290 US establishments in this code in 2023, employing 773 people at an average annual payroll of $44,599 per employee (12th percentile of national industries). 86% of the establishments have fewer than five employees, which marks it as a small-business industry.

By establishments it ranks 2nd of the 2 codes at this level within Motion Picture and Video Exhibition, with 6.7% of them.

Its index entries, the activities Census uses to assign businesses to this code, include drive-in motion picture theaters, motion picture theaters, drive-in, movie theaters, drive-in and open air motion picture theaters, among 6 in all.