Analysis
NAICS 513120 is the 2022 national industry for periodical publishers, part of 51312 (Periodical Publishers). Census lists 90 example activities under it in the official index.
Its index entries, the activities Census uses to assign businesses to this code, include advertising periodical publishers, advertising periodical publishers (except exclusive…, advertising periodical publishers and printing combined and advertising periodical publishers, exclusively on Internet, among 90 in all.
Census lists 4 related activities that belong elsewhere, most often in 32311, 513140, 516210 and 541840. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
For example, printing periodicals without publishing are classified in 32311 (Printing) instead.
County Business Patterns publishes no national count for it, either because the code is out of the survey's scope or because the figures are suppressed to protect individual businesses.
Official definition
This industry comprises establishments known either as magazine publishers or periodical publishers. These establishments carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing, and editing articles, and selling and preparing advertisements. These establishments may publish magazines and other periodicals in print or electronic form, including exclusively on the Internet.
Illustrative Examples:
Comic book publishers Magazine publishers Scholarly journal publishers Newsletter publishers Trade journal publishers
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Printing periodicals without publishing | 32311 Printing |
| Publishing directories and mailing lists | 513140 Directory and Mailing List Publishers |
| Streaming periodical content without publishing | 516210 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Establishments of independent representatives primarily engaged in selling advertising space | 541840 Media Representatives |
Index entries (90)
- Advertising periodical publishers
- Advertising periodical publishers (except exclusive Internet publishing)
- Advertising periodical publishers and printing combined
- Advertising periodical publishers, exclusively on Internet
- Agricultural magazine and periodical publishers
- Agricultural magazine and periodical publishers (except exclusive Internet publishing)
- Agricultural magazine and periodical publishers and printing combined
- Agricultural magazine and periodical publishers, exclusively on Internet
- Comic book publishers
- Comic book publishers (except exclusive Internet publishing)
- Comic book publishers and printing combined
- Comic book publishers, exclusively on Internet
- Financial magazine and periodical publishers
- Financial magazine and periodical publishers (except exclusive Internet publishing)
- Financial magazine and periodical publishers and printing combined
- Financial magazine and periodical publishers, exclusively on Internet
- Internet comic book publishing
- Internet magazine publishing
- Internet newsletter publishing
- Internet periodical publishers
- Juvenile magazine and periodical publishers
- Juvenile magazine and periodical publishers (except exclusive Internet publishing)
- Juvenile magazine and periodical publishers and printing combined
- Juvenile magazine and periodical publishers, exclusively on Internet
- Magazine publishers
- Magazine publishers (except exclusive Internet publishing)
- Magazine publishers and printing combined
- Magazine publishers, exclusively on Internet
- Medical journal and periodical publishers
- Medical journal and periodical publishers (except exclusive Internet publishing)
- Medical journal and periodical publishers and printing combined
- Medical journal and periodical publishers, exclusively on Internet
- Newsletter publishers
- Newsletter publishers (except exclusive Internet publishing)
- Newsletter publishers and printing combined
- Newsletter publishers, exclusively on Internet
- Periodical publishers
- Periodical publishers (except exclusive Internet publishing)
- Periodical publishers and printing combined
- Periodical publishers, exclusively on Internet