NAICS 2022 · in 51621
516210
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
Analysis
NAICS 516210 is the 2022 national industry for media streaming distribution services, social networks, and other media networks and content providers, part of 51621 (Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers). Census lists 49 example activities under it in the official index.
Census lists 9 related activities that belong elsewhere, most often in 5161, 517111, 519290 and 512290. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include blog sites, Internet, broadcasting exclusively on Internet, audio, broadcasting exclusively on Internet, video and broadcasting networks, radio, among 49 in all.
For example, operating radio and television broadcasting stations are classified in 5161 (Radio and Television Broadcasting Stations) instead.
County Business Patterns publishes no national count for it, either because the code is out of the survey's scope or because the figures are suppressed to protect individual businesses.
Official definition
This industry comprises establishments primarily providing media streaming distribution services, operating social network sites, operating media broadcasting and cable television networks, and supplying information, such as news reports, articles, pictures, and features, to the news media. These establishments distribute textual, audio, and/or video content of general or specific interest.
Illustrative Examples:
Broadcasting networks, radio Broadcasting networks, television Cable broadcasting networks Cable television networks Internet broadcasting Pay-per-view cable programming Satellite radio networks Satellite television networks Social network sites, Internet Stand-alone streaming services Subscription Video on Demand (SVOD) services Syndicates, news Virtual Multichannel Video Programming Distributors (vMVPDs) Web broadcasting Wiki sites, Internet
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Operating radio and television broadcasting stations | 5161 Radio and Television Broadcasting Stations |
| Providing cable and satellite television distribution services using facilities and infrastructure that they operate | 517111 Wired Telecommunications Carriers |
| Operating Web sites that use search engines to allow for searching information on the Internet | 519290 Web Search Portals and All Other Information Services |
| Producing radio program recordings | 512290 Other Sound Recording Industries |
| Producing television programs | 512110 Motion Picture and Video Production |
| Acquiring distribution rights and distributing motion pictures and videos to motion picture theaters, television networks and stations, other media broadcast and streaming outlets, and exhibitors | 512120 Motion Picture and Video Distribution |
| Publishing, or publishing and distributing, content they create or own, including game software and gaming site publishers | 513 Publishing Industries |
| Formatting content, provided by a customer, for streaming and providing hosting and infrastructure support on behalf of the content owner, generally on a contract or fee basis, including game server hosting providers | 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Independent performing, writing, and journalism, including photojournalists and musicians | 711 Performing Arts, Spectator Sports, and Related Industries |
Index entries (49)
- Blog sites, Internet
- Broadcasting exclusively on Internet, audio
- Broadcasting exclusively on Internet, video
- Broadcasting networks, radio
- Broadcasting networks, television
- Cable broadcasting networks
- Cable television networks
- Entertainment broadcasting sites, Internet
- Feature syndicates (i.e., advice columns, comic, news)
- Gaming sites, Internet (except publishers)
- Internet broadcasting
- Internet entertainment broadcasting sites
- Internet radio stations
- Internet sports broadcasting sites
- Internet video broadcast sites
- Media (e.g., audio, video) streaming distribution services
- Network broadcasting service, radio
- Network radio broadcasting
- Network television broadcasting
- Networks, cable television
- News picture gathering and distributing services
- News reporting services
- News service syndicates
- News ticker services
- Newspaper feature syndicates
- Pay television networks
- Pay-per-view cable programming
- Radio broadcasting network services
- Radio broadcasting networks
- Radio broadcasting syndicates
- Road traffic reporting services
- Satellite radio networks
- Satellite television networks
- Social network sites, Internet
- Specialty television (e.g., music, sports, news) cable networks
- Stand-alone streaming services
- Subscription television networks
- Subscription Video on Demand (SVOD) services
- Syndicates, news
- Television broadcasting networks