Analysis
NAICS 516110 is the 2022 national industry for radio broadcasting stations, part of 51611 (Radio Broadcasting Stations). Census lists 10 example activities under it in the official index.
Its index entries, the activities Census uses to assign businesses to this code, include advertising sales offices of independent and public radio…, AM radio stations, broadcasting stations (except exclusively on Internet)… and broadcasting studio, radio station, among 10 in all.
For example, operating radio broadcasting networks, including satellite radio networks are classified in 516210 (Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers) instead.
Census lists 2 related activities that belong elsewhere, most often in 516210 and 512290. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
County Business Patterns publishes no national count for it, either because the code is out of the survey's scope or because the figures are suppressed to protect individual businesses.
Official definition
This industry comprises establishments primarily engaged in broadcasting aural programs by radio to the public. These establishments operate radio broadcasting studios and facilities for the programming and transmission of programs to the public. Programming may originate in their own studio, from an affiliated network, or from external sources.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
Index entries (10)
- Advertising sales offices of independent and public radio broadcast stations
- AM radio stations
- Broadcasting stations (except exclusively on Internet), radio
- Broadcasting studio, radio station
- FM radio stations
- Music program distribution, broadcasting stations (except exclusively on Internet), radio
- Piped-in music services, radio transmitted
- Radio broadcasting (except exclusively on Internet) stations (e.g., AM, FM, shortwave)
- Radio stations (except exclusively on Internet)
- Rebroadcast radio stations (except exclusively on Internet)