Analysis
NAICS 519290 is the 2022 national industry for web search portals and all other information services, part of 51929 (Web Search Portals and All Other Information Services). Census lists 11 example activities under it in the official index.
Census lists 6 related activities that belong elsewhere, most often in 517111, 517810, 513 and 518210. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include clipping services, news, internet search portals, internet search Web sites and news clipping services, among 11 in all.
For example, providing wired broadband Internet access services using own operated telecommunications infrastructure are classified in 517111 (Wired Telecommunications Carriers) instead.
County Business Patterns publishes no national count for it, either because the code is out of the survey's scope or because the figures are suppressed to protect individual businesses.
Official definition
This industry comprises establishments primarily engaged in operating Web sites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format (and known as Web search portals) or providing other information services not elsewhere classified. Establishments known as Web search portals often provide additional Internet services, such as email, connections to other Web sites, auctions, news, and other limited content.
Illustrative Examples:
News clipping services Telephone-based recorded information services Stock photo agencies Web search portals
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Providing wired broadband Internet access services using own operated telecommunications infrastructure | 517111 Wired Telecommunications Carriers |
| Providing Internet access via client-supplied telecommunications connections | 517810 All Other Telecommunications |
| Publishing and distributing content they create or own, including gaming site publishers | 513 Publishing Industries |
| Formatting content, provided by a customer, for streaming and providing hosting and infrastructure support on behalf of the content owner, generally on a contract or fee basis | 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Operating news syndicates | 516210 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Operating libraries and archives | 519210 Libraries and Archives |
Index entries (11)
- Clipping services, news
- Internet search portals
- Internet search Web sites
- News clipping services
- Portals, web search
- Press clipping services
- Search portals, Internet
- Stock photo agencies
- Telephone-based recorded information services
- Title search services (except real estate)
- Web search portals