Analysis
NAICS 52412 is the 2022 NAICS industry for direct insurance (except life, health, and medical) carriers, part of 5241 (Insurance Carriers). Census lists 38 example activities under it in the official index.
County Business Patterns counts 16,364 US establishments in this code in 2023, employing 694,426 people at an average annual payroll of $103,111 per employee (86th percentile of national industries). 52% of the establishments have fewer than five employees, which is close to the national mix.
By establishments it ranks 1st of the 3 codes at this level within Insurance Carriers, with 57.3% of them.
Across its national industries Census lists 38 index entries; typical ones are agricultural (i.e., crop, livestock) insurance carriers…, guaranteeing titles and bank deposit insurance carriers, direct.
Census lists 4 related activities that belong elsewhere, most often in 52413, 5251, 52411 and 54119. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
It splits into 3 more detailed codes. The largest by establishments is 524126 (Direct Property and Casualty Insurance Carriers) with 11,888.
Official definition
This industry comprises establishments primarily engaged in initially underwriting (i.e., assuming the risk and assigning premiums) various types of insurance policies (except life, disability income, accidental death and dismemberment, and health and medical insurance policies).
Illustrative Examples:
Automobile insurance carriers, direct Property and casualty insurance carriers, direct Bank deposit insurance carriers, direct Title insurance carriers, real estate, direct Mortgage guaranty insurance carriers, direct Warranty insurance carriers (e.g., appliance, automobile, homeowners', product), direct
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Reinsuring insurance policies | 52413 Reinsurance Carriers |
| Legal entities (i.e., funds, plans, and/or programs) organized to provide insurance and employee benefits exclusively for the sponsor, firm, or its employees or members | 5251 Insurance and Employee Benefit Funds |
| Initially underwriting annuities and life insurance policies, disability income insurance policies, accidental death and dismemberment insurance policies, and health and medical insurance policies | 52411 Direct Life, Health, and Medical Insurance Carriers |
| Researching public land records for ownership of titles and/or conveying real estate titles | 54119 Other Legal Services |
Index entries (38)
- Agricultural (i.e., crop, livestock) insurance carriers, direct
- Guaranteeing titles
- Bank deposit insurance carriers, direct