532210

Analysis

NAICS 532210 is the 2022 national industry for consumer electronics and appliances rental, part of 53221 (Consumer Electronics and Appliances Rental). Census lists 15 example activities under it in the official index.

Between 2018 and 2023 the number of establishments fell 30% and employment fell 21%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.

County Business Patterns counts 4,436 US establishments in this code in 2023, employing 22,867 people at an average annual payroll of $44,401 per employee (12th percentile of national industries). 44% of the establishments have fewer than five employees, which is close to the national mix.

Its index entries, the activities Census uses to assign businesses to this code, include air-conditioner rental, appliance rental, camcorder rental and consumer electronics rental, among 15 in all.

For example, renting or leasing computers are classified in 532420 (Office Machinery and Equipment Rental and Leasing) instead.

Census lists 2 related activities that belong elsewhere, most often in 532420 and 532310. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.