Analysis
NAICS 532310 is the 2022 national industry for general rental centers, part of 53231 (General Rental Centers). Census lists 3 example activities under it in the official index.
County Business Patterns counts 2,725 US establishments in this code in 2023, employing 19,738 people at an average annual payroll of $59,025 per employee (31st percentile of national industries). 51% of the establishments have fewer than five employees, which is close to the national mix.
Between 2018 and 2023 the number of establishments fell 11% and employment fell 2%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Census lists 5 related activities that belong elsewhere, most often in 532120, 532289, 532210 and 532412. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include general rental centers, home and garden equipment rental centers and rent-all centers.
For example, renting trucks and trailers without drivers are classified in 532120 (Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing) instead.
Official definition
This industry comprises establishments primarily engaged in renting a range of consumer, commercial, and industrial equipment. Establishments in this industry typically operate from conveniently located facilities where they maintain inventories of goods and equipment that they rent for short periods of time. The type of equipment that establishments in this industry provide often includes, but is not limited to: audio visual equipment, contractors' and builders' tools and equipment, home repair tools, lawn and garden equipment, moving equipment and supplies, and party and banquet equipment and supplies.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Renting trucks and trailers without drivers | 532120 Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing |
| Renting party and banquet equipment | 532289 All Other Consumer Goods Rental |
| Renting consumer electronics and appliances | 532210 Consumer Electronics and Appliances Rental |
| Renting heavy construction equipment without operators | 532412 Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing |
| Renting specialized types of commercial and industrial equipment, such as garden tractors or public address systems | 532490 Other Commercial and Industrial Machinery and Equipment Rental and Leasing |
Index entries (3)
- General rental centers
- Home and garden equipment rental centers
- Rent-all centers