Analysis
NAICS 532284 is the 2022 national industry for recreational goods rental, part of 53228 (Other Consumer Goods Rental). Census lists 24 example activities under it in the official index.
Between 2018 and 2023 the number of establishments grew 23% and employment rose 36%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
County Business Patterns counts 2,936 US establishments in this code in 2023, employing 15,300 people at an average annual payroll of $45,905 per employee (14th percentile of national industries). 73% of the establishments have fewer than five employees, which marks it as a small-business industry.
Its index entries, the activities Census uses to assign businesses to this code, include beach chair rental, beach umbrella rental, bicycle rental and bicycle sharing services, among 24 in all.
By establishments it ranks 2nd of the 5 codes at this level within Other Consumer Goods Rental, with 25.9% of them.
Official definition
This U.S. industry comprises establishments primarily engaged in renting recreational goods, such as bicycles, canoes, motorcycles, skis, sailboats, beach chairs, and beach umbrellas.
Source: US Census Bureau, NAICS 2022 Manual.
Index entries (24)
- Beach chair rental
- Beach umbrella rental
- Bicycle rental
- Bicycle sharing services
- Boat rental, pleasure
- Canoe rental
- Exercise equipment rental
- Golf cart rental
- Houseboat rental
- Moped rental
- Motorcycle rental
- Personal watercraft rental
- Pleasure boat rental
- Recreational goods rental
- Rowboat rental
- Sailboat rental
- Ski equipment rental
- Snow ski equipment rental
- Sporting goods rental
- Sports equipment rental
- Surfboard rental
- Tent, camping, rental
- Water ski rental
- Yacht rental without crew