Analysis
NAICS 53228 is the 2022 NAICS industry for other consumer goods rental, part of 5322 (Consumer Goods Rental). Census lists 67 example activities under it in the official index.
County Business Patterns counts 11,326 US establishments in this code in 2023, employing 92,193 people at an average annual payroll of $51,010 per employee (18th percentile of national industries). 56% of the establishments have fewer than five employees, which is close to the national mix.
By establishments it ranks 1st of the 2 codes at this level within Consumer Goods Rental, with 71.9% of them.
Census lists 11 related activities that belong elsewhere, most often in 53221, 53231, 53249 and 44921. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Across its national industries Census lists 67 index entries; typical ones are bridal wear rental, cassette, prerecorded video, rental, crutches, invalid, rental and beach chair rental.
It splits into 5 more detailed codes. The largest by establishments is 532289 (All Other Consumer Goods Rental) with 5,321.
Official definition
This industry comprises establishments primarily engaged in renting consumer goods (except consumer electronics and appliances).
Illustrative Examples:
Costume rental Formal wear rental Furniture (i.e., residential) rental centers Hospital bed rental and leasing (i.e., home use) Party rental supply centers Sporting goods rental Video disc rental for home electronic equipment (e.g., DVD)
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Renting consumer electronics and appliances | 53221 Consumer Electronics and Appliances Rental |
| Renting a general line of products, such as lawn and garden equipment, home repair tools, and party and banquet equipment | 53231 General Rental Centers |
| Renting medical equipment (except home health equipment), such as electromedical and electrotherapeutic apparatus | 53249 Other Commercial and Industrial Machinery and Equipment Rental and Leasing |
| Retailing prerecorded video discs (e.g., DVDs) | 44921 Electronics and Appliance Retailers |
| Retailing and renting musical instruments | 45914 Musical Instrument and Supplies Retailers |
| Theatrical distribution of motion pictures and videos | 51213 Motion Picture and Video Exhibition |
| Providing video streaming distribution services or operating Internet gaming sites without publishing | 51621 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Publishing video games and other software | 51321 Software Publishers |
| Providing home health care services and home health equipment | 62161 Home Health Care Services |
| Retailing home health care equipment | 45619 Other Health and Personal Care Retailers |
| Laundering and supplying uniforms, other work apparel, and linens | 81233 Linen and Uniform Supply |
Index entries (67)
- Bridal wear rental
- Cassette, prerecorded video, rental
- Crutches, invalid, rental
- Beach chair rental
- Carpet and rug, residential, rental