54182

Analysis

NAICS 54182 is the 2022 NAICS industry for public relations agencies, part of 5418 (Advertising, Public Relations, and Related Services).

It has only one more detailed code, 541820, which covers exactly the same activities; the definition, index entries and statistics are on that page.

County Business Patterns counts 8,646 US establishments in this code in 2023, employing 60,066 people at an average annual payroll of $119,649 per employee (91st percentile of national industries). 74% of the establishments have fewer than five employees, which marks it as a small-business industry.

By establishments it ranks 2nd of the 8 codes at this level within Advertising, Public Relations, and Related Services, with 22.2% of them.

Between 2018 and 2023 the number of establishments grew 1% and employment rose 8%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.