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NAICS 2022 · in 541

5418

Advertising, Public Relations, and Related Services

Analysis

NAICS 5418 is the 2022 industry group for advertising, public relations, and related services, part of 541 (Professional, Scientific, and Technical Services). Census lists 52 example activities under it in the official index.

County Business Patterns counts 38,864 US establishments in this code in 2023, employing 465,231 people at an average annual payroll of $93,178 per employee (80th percentile of national industries). 69% of the establishments have fewer than five employees, which marks it as a small-business industry.

Across its national industries Census lists 52 index entries; typical ones are advertising agencies, lobbying services, media buying agencies and advertising media representatives (i.e., independent of….

It splits into 8 more detailed codes. The largest by establishments is 54181 (Advertising Agencies) with 15,512.

Its more detailed codes are 54181 Advertising Agencies (15,512 establishments), 54182 Public Relations Agencies (8,646 establishments), 54183 Media Buying Agencies (767 establishments), 54184 Media Representatives (1,233 establishments), 54185 Indoor and Outdoor Display Advertising (2,442 establishments) and 54186 Direct Mail Advertising (1,705 establishments) and 2 more.

Official definition

This industry group comprises establishments primarily engaged in advertising, public relations, and related services, such as media buying, independent media representation, indoor and outdoor display advertising, direct mail advertising, advertising material distribution services, and other services related to advertising.

Source: US Census Bureau, NAICS 2022 Manual.

Index entries (52)

  • Advertising agencies
  • Lobbying services
  • Media buying agencies
  • Advertising media representatives (i.e., independent of media owners)
  • Advertising services, indoor or outdoor display
  • Advertising material preparation services for mailing or other direct distribution
  • Advertising material (e.g., coupons, flyers, samples) direct distribution services
  • Advertising specialty (e.g., keychain, magnet, pen) distribution services