54183

Analysis

NAICS 54183 is the 2022 NAICS industry for media buying agencies, part of 5418 (Advertising, Public Relations, and Related Services).

It has only one more detailed code, 541830, which covers exactly the same activities; the definition, index entries and statistics are on that page.

County Business Patterns counts 767 US establishments in this code in 2023, employing 20,819 people at an average annual payroll of $110,836 per employee (88th percentile of national industries). 58% of the establishments have fewer than five employees, which is close to the national mix.

Between 2018 and 2023 the number of establishments fell 18% and employment fell 4%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.

By establishments it ranks 8th of the 8 codes at this level within Advertising, Public Relations, and Related Services, with 2% of them.