Analysis
NAICS 54184 is the 2022 NAICS industry for media representatives, part of 5418 (Advertising, Public Relations, and Related Services).
It has only one more detailed code, 541840, which covers exactly the same activities; the definition, index entries and statistics are on that page.
County Business Patterns counts 1,233 US establishments in this code in 2023, employing 23,093 people at an average annual payroll of $133,056 per employee (95th percentile of national industries). 77% of the establishments have fewer than five employees, which marks it as a small-business industry.
Between 2018 and 2023 the number of establishments fell 7% and employment rose 34%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
By establishments it ranks 6th of the 8 codes at this level within Advertising, Public Relations, and Related Services, with 3.2% of them.
Official definition
See industry description for 541840.
Source: US Census Bureau, NAICS 2022 Manual.