54185

Analysis

NAICS 54185 is the 2022 NAICS industry for indoor and outdoor display advertising, part of 5418 (Advertising, Public Relations, and Related Services).

It has only one more detailed code, 541850, which covers exactly the same activities; the definition, index entries and statistics are on that page.

County Business Patterns counts 2,442 US establishments in this code in 2023, employing 22,089 people at an average annual payroll of $83,034 per employee (72nd percentile of national industries). 64% of the establishments have fewer than five employees, which marks it as a small-business industry.

Between 2018 and 2023 the number of establishments fell 12% and employment fell 16%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.

By establishments it ranks 4th of the 8 codes at this level within Advertising, Public Relations, and Related Services, with 6.3% of them.