54186

Analysis

NAICS 54186 is the 2022 NAICS industry for direct mail advertising, part of 5418 (Advertising, Public Relations, and Related Services).

It has only one more detailed code, 541860, which covers exactly the same activities; the definition, index entries and statistics are on that page.

Between 2018 and 2023 the number of establishments fell 27% and employment fell 28%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.

County Business Patterns counts 1,705 US establishments in this code in 2023, employing 30,369 people at an average annual payroll of $66,070 per employee (45th percentile of national industries). 56% of the establishments have fewer than five employees, which is close to the national mix.

By establishments it ranks 5th of the 8 codes at this level within Advertising, Public Relations, and Related Services, with 4.4% of them.