54187

Analysis

NAICS 54187 is the 2022 NAICS industry for advertising material distribution services, part of 5418 (Advertising, Public Relations, and Related Services).

It has only one more detailed code, 541870, which covers exactly the same activities; the definition, index entries and statistics are on that page.

Between 2018 and 2023 the number of establishments grew 38% and employment fell 3%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.

County Business Patterns counts 1,164 US establishments in this code in 2023, employing 11,284 people at an average annual payroll of $83,008 per employee (71st percentile of national industries). 81% of the establishments have fewer than five employees, which marks it as a small-business industry.

By establishments it ranks 7th of the 8 codes at this level within Advertising, Public Relations, and Related Services, with 3% of them.