54189

Analysis

NAICS 54189 is the 2022 NAICS industry for other services related to advertising, part of 5418 (Advertising, Public Relations, and Related Services).

It has only one more detailed code, 541890, which covers exactly the same activities; the definition, index entries and statistics are on that page.

County Business Patterns counts 7,395 US establishments in this code in 2023, employing 97,046 people at an average annual payroll of $47,269 per employee (15th percentile of national industries). 66% of the establishments have fewer than five employees, which marks it as a small-business industry.

By establishments it ranks 3rd of the 8 codes at this level within Advertising, Public Relations, and Related Services, with 19% of them.

Between 2018 and 2023 the number of establishments fell 1% and employment fell 20%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.