Analysis
NAICS 561591 is the 2022 national industry for convention and visitors bureaus, part of 56159 (Other Travel Arrangement and Reservation Services). Census lists 6 example activities under it in the official index.
By establishments it ranks 2nd of the 2 codes at this level within Other Travel Arrangement and Reservation Services, with 24.7% of them.
County Business Patterns counts 940 US establishments in this code in 2023, employing 8,898 people at an average annual payroll of $73,677 per employee (59th percentile of national industries). 58% of the establishments have fewer than five employees, which is close to the national mix.
Its index entries, the activities Census uses to assign businesses to this code, include convention and visitors bureaus, convention bureaus, tourism bureaus and tourist information bureaus, among 6 in all.
For example, organizing, promoting, and/or managing events, such as business and trade shows, conventions, conferences, and meetings (whether or not they manage and provide the staff to operate the facilities in which these events… are classified in 561920 (Convention and Trade Show Organizers) instead.
Census lists 2 related activities that belong elsewhere, most often in 561920 and 7113. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Official definition
This U.S. industry comprises establishments primarily engaged in marketing and promoting communities and facilities to businesses and leisure travelers through a range of activities, such as assisting organizations in locating meeting and convention sites; providing travel information on area attractions, lodging accommodations, restaurants; providing maps; and organizing group tours of local historical, recreational, and cultural attractions.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Organizing, promoting, and/or managing events, such as business and trade shows, conventions, conferences, and meetings (whether or not they manage and provide the staff to operate the facilities in which these events take place) | 561920 Convention and Trade Show Organizers |
| Organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as festivals (whether or not they manage and provide the staff to operate the facilities in which these events take place) | 7113 Promoters of Performing Arts, Sports, and Similar Events |
Index entries (6)
- Convention and visitors bureaus
- Convention bureaus
- Tourism bureaus
- Tourist information bureaus
- Visitor information centers
- Visitors bureaus