NAICS 2022
71
Arts, Entertainment, and Recreation
Analysis
NAICS 71 is the 2022 sector for arts, entertainment, and recreation. Census lists 704 example activities under it in the official index.
County Business Patterns counts 166,356 US establishments in this code in 2023, employing 2,491,408 people at an average annual payroll of $47,770 per employee (15th percentile of national industries). 61% of the establishments have fewer than five employees, which marks it as a small-business industry.
Between 2018 and 2023 the number of establishments grew 13% and employment rose 2%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Across its national industries Census lists 704 index entries; typical ones are broadway theaters, ballet companies, bands and carnival traveling shows.
It splits into 3 more detailed codes. The largest by establishments is 713 (Amusement, Gambling, and Recreation Industries) with 89,540.
Its more detailed codes are 711 Performing Arts, Spectator Sports, and Related Industries (68,638 establishments), 712 Museums, Historical Sites, and Similar Institutions (8,178 establishments) and 713 Amusement, Gambling, and Recreation Industries (89,540 establishments).
Official definition
The Sector as a Whole
The Arts, Entertainment, and Recreation sector includes a wide range of establishments that operate facilities or provide services to meet varied cultural, entertainment, and recreational interests of their patrons. This sector comprises (1) establishments that are involved in producing, promoting, or participating in live performances, events, or exhibits intended for public viewing; (2) establishments that preserve and exhibit objects and sites of historical, cultural, or educational interest; and (3) establishments that operate facilities or provide services that enable patrons to participate in recreational activities or pursue amusement, hobby, and leisure-time interests.
Some establishments that provide cultural, entertainment, or recreational facilities and services are classified in other sectors. Excluded from this sector are: (1) establishments that provide both accommodations and recreational facilities, such as hunting and fishing camps and resort and casino hotels, are classified in Subsector 721, Accommodation; (2) restaurants and night clubs that provide live entertainment in addition to the sale of food and beverages are classified in Subsector 722, Food Services and Drinking Places; (3) motion picture theaters, libraries and archives, and publishers of newspapers, magazines, books, periodicals, and computer software are classified in Sector 51, Information; and (4) establishments using transportation equipment to provide recreational and entertainment services, such as those operating sightseeing buses, dinner cruises, or helicopter rides, are classified in Subsector 487, Scenic and Sightseeing Transportation.
Source: US Census Bureau, NAICS 2022 Manual.
Index entries (704)
- Broadway theaters
- Ballet companies
- Bands
- Carnival traveling shows
- Baseball clubs, professional or semiprofessional
- Automobile racetracks
- Athletes, amateur, independent
- Air show managers with facilities
- Agricultural fair managers without facilities
- Agents, artists'
- Actors, independent
- Art galleries (except retail)
- Archeological sites (i.e., public display)
- Animal exhibits, live
- Bird sanctuaries
- Amusement parks (e.g., theme, water)
- Amusement arcades
- Casinos (except casino hotels)
- Betting information services
- Country clubs
- Alpine skiing facilities without accommodations
- Boating clubs with marinas
- Aerobic dance and exercise centers
- Bowling alleys
- Amateur sports teams, recreational