Analysis
NAICS 712 is the 2022 subsector for museums, historical sites, and similar institutions, part of 71 (Arts, Entertainment, and Recreation).
It has only one more detailed code, 7121, which covers exactly the same activities; the definition, index entries and statistics are on that page.
County Business Patterns counts 8,178 US establishments in this code in 2023, employing 154,570 people at an average annual payroll of $45,647 per employee (13th percentile of national industries). 53% of the establishments have fewer than five employees, which is close to the national mix.
By establishments it ranks 3rd of the 3 codes at this level within Arts, Entertainment, and Recreation, with 4.9% of them.
Between 2018 and 2023 the number of establishments grew 6% and employment fell 2%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Official definition
Industries in the Museums, Historical Sites, and Similar Institutions subsector engage in the preservation and exhibition of objects, sites, and natural wonders of historical, cultural, and/or educational value.
Source: US Census Bureau, NAICS 2022 Manual.