712110

Analysis

NAICS 712110 is the 2022 national industry for museums, part of 71211 (Museums). Census lists 26 example activities under it in the official index.

County Business Patterns counts 5,480 US establishments in this code in 2023, employing 91,534 people at an average annual payroll of $46,571 per employee (14th percentile of national industries). 55% of the establishments have fewer than five employees, which is close to the national mix.

Its index entries, the activities Census uses to assign businesses to this code, include art galleries (except retail), art museums, community museums and contemporary art museums, among 26 in all.

Census lists 3 related activities that belong elsewhere, most often in 711510, 712120 and 459920. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.

For example, businesses primarily engaged as independent museum exhibit designers are classified in 711510 (Independent Artists, Writers, and Performers) instead.

Between 2018 and 2023 the number of establishments grew 4% and employment fell 5%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.