Analysis
NAICS 71211 is the 2022 NAICS industry for museums, part of 7121 (Museums, Historical Sites, and Similar Institutions).
It has only one more detailed code, 712110, which covers exactly the same activities; the definition, index entries and statistics are on that page.
County Business Patterns counts 5,480 US establishments in this code in 2023, employing 91,534 people at an average annual payroll of $46,571 per employee (14th percentile of national industries). 55% of the establishments have fewer than five employees, which is close to the national mix.
By establishments it ranks 1st of the 4 codes at this level within Museums, Historical Sites, and Similar Institutions, with 67% of them.
Between 2018 and 2023 the number of establishments grew 4% and employment fell 5%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Official definition
See industry description for 712110.
Source: US Census Bureau, NAICS 2022 Manual.