712130

Analysis

NAICS 712130 is the 2022 national industry for zoos and botanical gardens, part of 71213 (Zoos and Botanical Gardens). Census lists 16 example activities under it in the official index.

County Business Patterns counts 781 US establishments in this code in 2023, employing 42,708 people at an average annual payroll of $44,630 per employee (12th percentile of national industries). 32% of the establishments have fewer than five employees, which is close to the national mix.

Between 2018 and 2023 the number of establishments grew 17% and employment rose 4%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.

Its index entries, the activities Census uses to assign businesses to this code, include animal exhibits, live, animal safari parks, aquariums and arboreta, among 16 in all.

For example, government establishments primarily engaged in administering natural areas are classified in 924120 (Administration of Conservation Programs) instead.

Census lists 1 related activities that belong elsewhere, most often in 924120. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.