71213

Analysis

NAICS 71213 is the 2022 NAICS industry for zoos and botanical gardens, part of 7121 (Museums, Historical Sites, and Similar Institutions).

It has only one more detailed code, 712130, which covers exactly the same activities; the definition, index entries and statistics are on that page.

County Business Patterns counts 781 US establishments in this code in 2023, employing 42,708 people at an average annual payroll of $44,630 per employee (12th percentile of national industries). 32% of the establishments have fewer than five employees, which is close to the national mix.

Between 2018 and 2023 the number of establishments grew 17% and employment rose 4%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.

By establishments it ranks 4th of the 4 codes at this level within Museums, Historical Sites, and Similar Institutions, with 9.6% of them.